Taylor Swift is set to see her concert film, Taylor Swift: The Eras Tour, launch in AMC Theatres and Cinemark venues on Oct. 13 in the U.S. market.
AMC Theatres expects big business, promising every U.S. location will run at least four showtimes every day on Thursdays, Fridays, Saturdays and Sundays. Tickets for the theatrical event will be priced at $19.89 for adults and $13.13 for children, and AMC says it has shored up its ticket server capacity to handle traffic at more than five times the current record for most tickets sold in an hour.
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But the exhibition giant as the theatrical distributor will also screen the concert film in Canada and Mexico, and is braced for glitches, including “possible outages,” mindful of the concert ticket demand that crashed the Ticketmaster website.
“AMC is also aware that no ticketing system in history seems to have been able to accommodate the soaring demand from Taylor Swift fans when tickets are first placed on sale. Guests wanting to be the first to buy their tickets online may experience delays, longer-than-usual ticket- purchase waiting-room times and possible outages. AMC is committed to ensuring any delays or outages are addressed as quickly as possible,” the company said in a statement.
Cinemark plans to screen the Taylor Swift: The Eras Tour film at all U.S. theaters starting on Oct. 13, and running each subsequent weekend through Nov. 5, while Regal Cinemas will also show the concert film in its theaters stateside. And in Canada, Cineplex will screen the theatrical concert film in around 150 cinemas nationwide, beginning Oct. 13.
When announcing the news on social, Swift called the tour her “most meaningful, electric experience of my life so far.”
Swift’s Eras Tour has become a cultural phenomenon. With record demand for tickets and smashed world records in attendance and concert tour revenue, Swift offers fans a 44-song setlist crossing the many eras and albums of the Midnights singer’s career.
Swift’s current tour kicked off in March of this year in Arizona before the show, which has attracted celeb guests, wound its way across the U.S. The elite fans who managed to grab tickets did so amid technical glitches by Ticketmaster that led to backlash against the retailer, which has received Congressional scrutiny.
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